NewsTrack: SBNation
SBNation is “an online sports media brand” whose aim is to inform readers about the ins and outs of the sports world. It is written by fans for fans. This is not to say that it is not professional. There are good citations, external links, and sources to back their assertions. While some of the commentary is opinion I believe it helps a large portion of readers who may not be die hard about the topics to understand what is going on and help form an opinion of their own. They have over 2 million followers on Twitter, 302 million site views, and a following consisting primarily of men ages 18-34.
I am critical of my personal sports teams- the Celtics for one- and tend to find fault in the everyday analysis of the team. However, on SBNations’ blog of the C’s I found it to be different than what someone would find in the Globe. There is a colloquial verbiage and passion that adds some spice to the conversation. It may not be as professional in that sense but the analysis is. Although I do not particularly like Jerebko I did like there thoughts on him. Here’s the article I’m talking about.http://www.celticsblog.com/2016/1/25/10825550/boston-celtics-jared-sullinger-marcus-smart-jonas-jerebko-role-players-getting-better .
There are also long-form features for those more acquired to the taste of lengthy articles in their preferred news soup. So far their video content is accessible and follows exactly the point the writer is trying to make. They site possess a theme called GameThreads which allows readers to take an active role during their favorite teams’ games when they happen.
They are powered by Vox Media which has offices all over the US in cities: Chicago, DC, New York, and San Fransisco. They have their own creative department which seems to be how the majority of their advertisements get processed. As an entire network of Vox Media outlets – Curbed, Polygon, The Verge, and others – they are hiring for their growing business.
This info can all be found on their About SBNation section.
Check out my favorite teams blogs here…
http://www.celticsblog.com/?_ga=1.112468621.868394268.1453918763
http://www.stanleycupofchowder.com/?_ga=1.216303903.868394268.1453918763
http://www.patspulpit.com/?_ga=1.216303903.868394268.1453918763
http://www.overthemonster.com/?_ga=1.216173087.868394268.1453918763